Post by nurnobisorker70 on Oct 31, 2024 5:12:10 GMT
the fall, everything starts again, even the planning of the end-of-year marketing strategy: thus, marketers and strategists find themselves struggling with the definition of the activities to be implemented.
Calendar and schedule in hand, the three most relevant events are Black Friday, Cyber Monday and the Christmas holidays .
But are we really so early to implement the first marketing activities in view of these nominations?
Maybe not really… Let's leave that to the data!
E-commerce Trends 2022: The Longest Shopping Season Kicks Off
52% of Italians already seem to have very clear ideas about pre-Christmas and Christmas shopping: for this reason, 2022 will avoid as much as possible the rush for last-minute gifts and will plan purchases well in advance .
This was announced by a recent study published by Google Italy ( Google, Italy, Consumer Survey, n=500 complete responses ) published last May.
Great deals, the possibility of avoiding crowds in stores and certain delivery times are, without a doubt, the most relevant reasons behind this choice.
As Christmas approaches, we are therefore preparing for the longest shopping season. Christmas shopping , but not only: 77% of Italians surveyed also said they would anticipate their purchases by taking advantage of the Black Friday and Cyber Monday
offers and then continue with the winter sales .
Black Friday, Cyber Monday and Christmas: Get a head start
November begins (Black Friday this year will be on November 25) the hot period for online and offline sales: we move in search of the most advantageous offer but we also prepare, as we have seen, for Christmas shopping.
An opportunity not to be missed to increase the sales of your eCommerce which, precisely because of its magnitude, requires careful planning and a rigorous and effective marketing strategy.
Here are 4 useful tips for the first activities to set up.
#1 Improve the indexing of your products
This is the time to invest time in activities that require longer implementation times: the first is undoubtedly that related to the optimization of your product pages .
Make sure they appear in the first search results: the trick is to select a restricted basket of products on which you want to activate special promotions precisely in view of virtual phone number service the appointments we have talked about.
Look for the best performing keywords, develop original content and insert the right meta tags: generate qualified traffic to your site.
#2 Design small graphic interventions to refresh the layout of your store
Whether it's Black Friday before Cyber Monday or Christmas after, it's important to personalize your site's design.
Start early, preparing sets of banners that refer to the different appointments so that you can insert them quickly and don't forget to personalize the users' shopping experience , already adding personalized product recommendations on the home page, even for personalized gift ideas.
Create campaigns on Facebook and Google ADS with a view to generating leads
The months that anticipate specific promotional periods are essential to set up effective lead generation activities aimed at expanding your user base. Targeted campaigns , such as Facebook lead ads, newsletter subscription pop-ups , personalized warnings, as well as dynamic smart forms are just some of the tools we recommend . Always remember to personalize the message for each user group : play on the possibility of creating personalized gift lists or taking advantage of promotions on a selection of items.
Profile your audience
VIP customers, premium users, users who have registered but never purchased: careful profiling and segmentation are the basis of any effective marketing activity, especially on the occasion of special promotions .
In these circumstances, more than in other cases, it is in fact interesting to stimulate purchases by offering rewards, gadgets, which will obviously vary according to the cluster: VIP users can be offered free shipping in addition, those who perhaps only buy with promotions could be interested in offering a small incentive for a second purchase.
And in view of the appointments?
Plan your campaigns for Black Friday, Cyber Monday and Christmas
While there are marketing activities for which it is essential to act well in advance, for others it is necessary to proceed in the days immediately preceding the promotional period.
Here are some of them:
Email Marketing Campaigns and Email Marketing Automation
Make the most of the wealth of contacts in your database: identify user groups and send them personalized newsletters .
You can introduce a gift guide with product recommendations that match their interests and purchases.
The advice is therefore to prepare a real calendar to plan the mailings by choosing the subject and topic of the various newsletters carefully, also taking advantage of the countdown effect in view of the dates of the appointments.
Marketing par SMS et notifications push
Newsletters but not only: among the activities that we recommend in particular to remind you of promotions and special offers, there is the sending of SMS and the setting up of push notifications, the latter also essential to encourage users who choose not to subscribe to the newsletter .
Retargeting and remarketing campaigns
Did users and customers visit your store without making a purchase? Re-engage them in the days immediately leading up to the holiday season with targeted campaigns.
Did they abandon their cart? Offer them a discount to get it back.
Did they visit the sales section without buying? Remember the product they viewed.
There’s only one goal: conversion .
Christmas Marketing Strategies
Black Friday, Cyber Monday and Christmas Marketing Strategy: Harnessing the Potential of Marketing Automation
Planning and creating personalized customer experiences , but not only: for specific promotional activities, the contribution of a Marketing Automation Strategy and the use of a high-performance platform such as Blendee, represent two very important added values because they allow you to plan and automate your marketing activities well in advance and in a very efficient way!
Calendar and schedule in hand, the three most relevant events are Black Friday, Cyber Monday and the Christmas holidays .
But are we really so early to implement the first marketing activities in view of these nominations?
Maybe not really… Let's leave that to the data!
E-commerce Trends 2022: The Longest Shopping Season Kicks Off
52% of Italians already seem to have very clear ideas about pre-Christmas and Christmas shopping: for this reason, 2022 will avoid as much as possible the rush for last-minute gifts and will plan purchases well in advance .
This was announced by a recent study published by Google Italy ( Google, Italy, Consumer Survey, n=500 complete responses ) published last May.
Great deals, the possibility of avoiding crowds in stores and certain delivery times are, without a doubt, the most relevant reasons behind this choice.
As Christmas approaches, we are therefore preparing for the longest shopping season. Christmas shopping , but not only: 77% of Italians surveyed also said they would anticipate their purchases by taking advantage of the Black Friday and Cyber Monday
offers and then continue with the winter sales .
Black Friday, Cyber Monday and Christmas: Get a head start
November begins (Black Friday this year will be on November 25) the hot period for online and offline sales: we move in search of the most advantageous offer but we also prepare, as we have seen, for Christmas shopping.
An opportunity not to be missed to increase the sales of your eCommerce which, precisely because of its magnitude, requires careful planning and a rigorous and effective marketing strategy.
Here are 4 useful tips for the first activities to set up.
#1 Improve the indexing of your products
This is the time to invest time in activities that require longer implementation times: the first is undoubtedly that related to the optimization of your product pages .
Make sure they appear in the first search results: the trick is to select a restricted basket of products on which you want to activate special promotions precisely in view of virtual phone number service the appointments we have talked about.
Look for the best performing keywords, develop original content and insert the right meta tags: generate qualified traffic to your site.
#2 Design small graphic interventions to refresh the layout of your store
Whether it's Black Friday before Cyber Monday or Christmas after, it's important to personalize your site's design.
Start early, preparing sets of banners that refer to the different appointments so that you can insert them quickly and don't forget to personalize the users' shopping experience , already adding personalized product recommendations on the home page, even for personalized gift ideas.
Create campaigns on Facebook and Google ADS with a view to generating leads
The months that anticipate specific promotional periods are essential to set up effective lead generation activities aimed at expanding your user base. Targeted campaigns , such as Facebook lead ads, newsletter subscription pop-ups , personalized warnings, as well as dynamic smart forms are just some of the tools we recommend . Always remember to personalize the message for each user group : play on the possibility of creating personalized gift lists or taking advantage of promotions on a selection of items.
Profile your audience
VIP customers, premium users, users who have registered but never purchased: careful profiling and segmentation are the basis of any effective marketing activity, especially on the occasion of special promotions .
In these circumstances, more than in other cases, it is in fact interesting to stimulate purchases by offering rewards, gadgets, which will obviously vary according to the cluster: VIP users can be offered free shipping in addition, those who perhaps only buy with promotions could be interested in offering a small incentive for a second purchase.
And in view of the appointments?
Plan your campaigns for Black Friday, Cyber Monday and Christmas
While there are marketing activities for which it is essential to act well in advance, for others it is necessary to proceed in the days immediately preceding the promotional period.
Here are some of them:
Email Marketing Campaigns and Email Marketing Automation
Make the most of the wealth of contacts in your database: identify user groups and send them personalized newsletters .
You can introduce a gift guide with product recommendations that match their interests and purchases.
The advice is therefore to prepare a real calendar to plan the mailings by choosing the subject and topic of the various newsletters carefully, also taking advantage of the countdown effect in view of the dates of the appointments.
Marketing par SMS et notifications push
Newsletters but not only: among the activities that we recommend in particular to remind you of promotions and special offers, there is the sending of SMS and the setting up of push notifications, the latter also essential to encourage users who choose not to subscribe to the newsletter .
Retargeting and remarketing campaigns
Did users and customers visit your store without making a purchase? Re-engage them in the days immediately leading up to the holiday season with targeted campaigns.
Did they abandon their cart? Offer them a discount to get it back.
Did they visit the sales section without buying? Remember the product they viewed.
There’s only one goal: conversion .
Christmas Marketing Strategies
Black Friday, Cyber Monday and Christmas Marketing Strategy: Harnessing the Potential of Marketing Automation
Planning and creating personalized customer experiences , but not only: for specific promotional activities, the contribution of a Marketing Automation Strategy and the use of a high-performance platform such as Blendee, represent two very important added values because they allow you to plan and automate your marketing activities well in advance and in a very efficient way!
